Youth Challenge 2
Youth Marketing
Challenge
One product. Your creative direction. Your strategy. Transform a shared product brief into a distinctive brand, design a website concept and build a marketing campaign that gives a startup a reason to stand out. Bring your ideas, your imagination and your ability to think beyond the obvious. No previous professional marketing experience is required.
Your Mission
Mission 1
Build the brand
Develop a cohesive brand kit, including a visual identity, colour palette, typography and creative direction suited to the assigned product.
Mission 2
Design the website
Create a website mockup that communicates the brand, presents the product and gives its intended audience a compelling reason to engage.
Mission 3
Launch the campaign
Develop a startup marketing campaign with a clear audience, creative concept and promotional direction that brings the brand to life.
Mission 4
Present your vision
Explain your creative decisions, your target market and how your proposed branding and marketing could help the business stand out.
Level Up Your Creative Career
Grand Prize
MacBook or iPad
Winner's choice
The winning participant chooses a MacBook or iPad, alongside an opportunity to join Ripley's Design Studio in a position aligned with the studio's needs and the winner's demonstrated skills.
Ready to turn your creative thinking into real world experience? Complete the application below to be considered for participation. More details will be sent to participants only. The assigned product brief will remain confidential until challenge week.